Thursday, April 23, 2020

HBO Max Launching May 27

The streaming service HBO Max will launch May 27. HBO Max will be among the most expensive streaming services, at a price of $14.99 a month. WarnerMedia is hoping a deep library of HBO hits, including “Game of Thrones” and “Succession”; DC Comics blockbuster movies like “Wonder Woman” and “The Dark Knight”; and hit TV shows including “Friends” and “South Park” will be enough to lure viewers who face a blizzard of streaming options.

New original programming will also be a part of HBO Max. Among the fresh offerings: “Love Life,” a scripted comedy with Anna Kendrick; the underground ballroom dance competition series “Legendary”; new “Looney Tunes Cartoons” and Sesame Workshop’s “The Not Too Late Show with Elmo.”

AT&T is aiming for HBO Max to reach 80 million subscribers worldwide and 50 million in the United States by 2025. (HBO currently has about 35 million subscribers.) Netflix, the streaming leader, has 167 million worldwide subscriptions. In about six months since its launch, Disney Plus has amassed more than 50 million subscribers, well ahead of the Walt Disney Co.’s projections.

HBO Max will feature some 10,000 hours of programming, drawing from WarnerMedia brands including the Warner Bros. film and TV studio; Turner networks including CNN, TNT, TBS, Turner Classic Movies and Cartoon Network; and others. AT&T will hope to draw its more than 100 million mobile subscribers and leverage previous subscribers. Those who subscribe to HBO through AT&T’s DirecTV, U-Verse and AT&T TV will get HBO Max for free.

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