Wednesday, June 10, 2020

Disney+ Launches In Japan June 11

Disney+ is set for a June 11 debut in Japan. The streaming service will launch in Japan via an exclusive partnership with local telecom giant NTT Docomo.

Disney+ will be offered in Japan for about $6.50 (JPY700) per month. Consumers can subscribe via Docomo’s extensive retail and digital networks in the country. Docomo users also can sign up on using their “d account.”

After launching in the U.S., most of Europe, India and Australia, Disney+ had approximately 54.5 million paid subscribers as of early May. The addition of the Japan market is the next major step for Disney’s flagship streaming product.

Japan is the world’s third-largest entertainment market, behind only North America and China (the latter of which blocks all foreign streaming services). The Disney brand has been big in Japan for decades. Tokyo Disney Resort was the company’s first theme park outside the U.S. and consistently ranks as its most profitable worldwide. Disney animations and blockbusters routinely top the country’s annual box office (Aladdin was the biggest film of 2019 in Japan, with $112 million).

How Disney would broach the Japan market with Disney+ had been somewhat unclear over the preceding months, given that the company had already released a market-specific streaming product there in 2019. An online and mobile entertainment service named Disney Deluxe was jointly launched by Disney and NTT Docomo last March. Disney said Thursday that it will switch over all subscribers of Disney Deluxe to Disney+ on June 11, with no additional charge. Disney has never revealed how many subscribers Disney Deluxe has.

At launch in Japan, Disney+ will offer over 500 feature films and 100 series, including Disney+ originals like The Mandalorian, and marquee titles from Disney, Pixar, Marvel, Star Wars and National Geographic.

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