Monday, July 13, 2020

EA, NFL Plan Multiyear Partnership for Games in New Genres

Electronic Arts, the National Football League and the NFL Players Association on Thursday unveiled a multiyear renewal to their global partnership.

Under the new agreement, the Madden NFL video game franchise will exclusively create football simulation sports games, while EA Sports, the NFL and the NFLPA will develop games in new genres and expanded esports experiences.

Released last August, Madden NFL 20 is the most successful game in the history of the Madden series — the best-selling sports franchise in the U.S. Unique players of the title grew by 30 percent year-over-year, while amid the coronavirus-related lockdown in April, player levels nearly doubled from last year. Meanwhile, Madden NFL esports is continuing to thrive, broadcasting on ESPN to tens of millions of viewers.

Under the partnership, the organizations will also explore new ways for football fans to connect on a wide range of platforms, including expanded mobile gaming experiences and games that offer more forms of play. Competitive programs in esports will continue to grow, and a focus on the design and visualization of gaming products will be emphasized overall. 

The renewal marks the largest gaming agreement in NFL history.

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