Saturday, July 11, 2020

Gru and the Minions PSA from the WHO, UN Foundation and Illumination (PSA)

The World Health Organization, the United Nations Foundation and Illumination have partnered to launch a Public Service Announcement (PSA) that reinforces safe and healthy practices during these challenging times, featuring Illumination’s globally beloved Gru and the Minions.

The PSA focuses on lifesaving behaviors to help mitigate the impacts of COVID-19, including physical distancing, being active at home and remaining kind to each other — all aimed at making sure people of all ages stay safe and healthy during this pandemic.

The PSA is voiced by Academy Award and Emmy Award nominee Steve Carell, who voices the character Gru in the Despicable Me franchise. The PSA will be localized into multiple languages including Spanish, French, Portuguese and Arabic, among others.

Illumination is the first Hollywood Studio to partner with the World Health Organization, the UN Foundation and the COVID-19 Solidarity Response Fund in support of health promotion and protection efforts during the pandemic to create an entertaining and educational PSA for global audiences. Participant helped facilitate the collaboration between Illumination to the United Nations Foundation and the World Health Organization.



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