Thursday, July 9, 2020

Top 5 Local Marketing Ideas for Your Project (2020)

The digital revolution has drastically changed the landscape of entertainment by exposing even the smallest projects to a global audience. With relatively minimal effort and investment, virtually any project can sell online to anyone, anywhere, anytime. However, world domination isn’t necessarily everyone’s primary agenda. As awesome as internet marketing may be, it’s often easy for local content creators to feel left out of the excitement. We’ve put together a list of proven local marketing tactics for all aspiring content producers.

1. Customer Reviews

We are living in a feedback culture. From a consumer standpoint, this is a good thing. Poor service, unfulfilled promises and sub-par products are brought to the public eye. Projects that take pride in their audience experience, and have the ratings to back it up, are rewarded with more clicks, more calls, more fans (and more praise).

Whether someone is searching for a TV show or book, consumer decisions are being made online. A satisfied customer that bounces quickly from your website is a wasted opportunity. Encourage visitors to leave a review for your project on Google, Facebook, Twitter or another platform. Don’t be pushy–but don’t be shy either. Instead, subtly suggest the notion while conveying your appreciation. This request can be delivered via receipt verbiage, post-sale email or by asking the good old-fashioned way.

Of course, not every person will follow through, but you will surely see an uptick in social proof over time. Remember, a happy customer is happy to help!

2. Social Media

You may not think a vlog needs a Facebook page. Who would follow it and why? Now is the time to cast aside your notions of social media and embrace its local power. First of all, search engines tend to (unofficially) appreciate projects and content that are active on Facebook, Twitter, Pinterest, and Instagram. It never hurts to appease Google. Secondly, potential audiences who are researching your content online are likely to stumble upon your social accounts. When they do, are they going to see one lonely post from two Labor Days ago? Or would you rather a vibrant, active feed of fresh content, testimonials, photos, videos and more?

Once you do start to collect some local followers, social media is a great way to promote offers, specials, announcements and events! Sites like Facebook will continue to change and evolve their algorithm but one truth will always remain: your social media efforts will not go to waste. Get started today. Your audience is waiting!

3. Email Marketing

In our humble opinion, email marketing is absolutely one of the most effective means of increasing engagement and facilitating audience growth for virtually all projects of any size. Yet, small budgeted content tend to fall short with this opportunity.

To run a successful email marketing program, you must look at it in two parts: Collection and execution. A beautifully-crafted HTML message that is only seen by you and your aunt might as well be a tree falling in the forest. Building your database of subscribers needs to be an ongoing priority. The larger the list, the bigger the result. Always encourage your audience to sign up and visitors to join online. Offer incentives for subscribing such as exclusive offers, special event invites, discounts, etc.

Don’t send emails too often or your open rate and unsubscribe rate will suffer. Try to keep your lists segmented by what product or service the individual purchased to ensure future emails are relevant to them. Utilize an email marketing platform such as MailChimp, Constant Contact or MadMimi for storing your database, sending campaigns, and monitoring results. Be sure to watch your analytics to gain perspective on which emails performed best and what your target audience is most interested in.

4. In the News

For local projects, becoming a household name in your community is an ideal scenario. This, of course, isn’t an easy task. It takes time and patience and a bit of luck. However, embracing the power of the press can help you stay relevant and on the minds of your audience. Reporters are always looking for a good fluff story, especially on slow news days. Make it a habit to let local papers, TV stations, blogs, and publications know about your promotions, events, milestones and accomplishments. Throttle your expectations, of course, as your story won’t always get picked up–but when it does, it’s free publicity. Remember, the only thing better than telling people about your project is someone else telling people!

5. Cross Promotion

A tried and true method for expanding your reach is to share audiences with a local business. Simply forge a relationship with a nearby company that doesn’t compete with your content project but instead compliments it. For instance, a steakhouse teaming-up with a filmmaker for a “Dinner and a Movie” promotion or a podcast offering a 10% discount to employees of a neighboring business. Get creative and find ways to raise all boats in your area by partnering with those trying to do the same!

As a small budget project, budget matters and time is your greatest commodity. You don’t have enough of either to spare, so why take chances? Use the proven tips included in this article to devise a sensible, yet effective, local marketing strategy for the rest of this year. Be sure to measure your results along the way as you watch your audience grow!

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